Summary of Commercials

Summary of - are focused on the male audience is because the male audience is most likely to go out and purchase the product being shown Bigger

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Summary of Commercials All of the commercials that I watched I noticed had music in them. Most of the commercials that dealt with food or companies that dealt with kids had music that was cheerful and up-beat. The music was also louder and more energetic. It grabbed your attention and made you kind of want to see what they were showing. The types of commercials were also showed on the maturity of the channel. Such as if a commercial is shown on ESPN it is garnered towards the male audience. The same goes for children stations, they will end up having children’s commercials. In the commercials dealing with trucks such as Ford and Toyota commercials or video games such as Madden 08 or Guitar Hero III, the music has a rock tune to it because the demographic that would watch these commercials is mainly male. The reason those commercials
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Unformatted text preview: are focused on the male audience is because the male audience is most likely to go out and purchase the product being shown. Bigger companies such as Nike and Ford used the music to capture your attention better than smaller companies that they compete with. The “Just Do It” slogan and the “Built Ford Tough” slogan grabs people better than the Vehix.com commercials or the Sam Adams commercials. The bigger companies use their music in a powerful state. Such as having big beats or having silence between sound clips. Most commercials in the end have music that fits for what they are advertising. Companies use sound to grab your attention because without sound and music commercials would be dull....
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This note was uploaded on 04/11/2008 for the course PHIL 102 taught by Professor Luebke during the Spring '08 term at University of Oregon.

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