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Unformatted text preview: are focused on the male audience is because the male audience is most likely to go out and purchase the product being shown. Bigger companies such as Nike and Ford used the music to capture your attention better than smaller companies that they compete with. The “Just Do It” slogan and the “Built Ford Tough” slogan grabs people better than the Vehix.com commercials or the Sam Adams commercials. The bigger companies use their music in a powerful state. Such as having big beats or having silence between sound clips. Most commercials in the end have music that fits for what they are advertising. Companies use sound to grab your attention because without sound and music commercials would be dull....
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This note was uploaded on 04/11/2008 for the course PHIL 102 taught by Professor Luebke during the Spring '08 term at University of Oregon.
- Spring '08