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BSBESB404 - Market new business ventures Assessment Workbook V1 07.211Assessment WorkbookBSBESB404Market new business ventures
Copyright and DisclaimerNo part of this resource may be reproduced, stored in a retrieval system or transmitted via anyelectronic means or otherwise without the prior written permission of Lexis Training (LT).LT gives permission to its students to reproduce in print format, one copy of this manual fortheir own educational use.Information contained in this resource is drawn from a number of different sources ofinformation believed to be reliable. LT and its employees do not warrant the correctness ofthe sources used and accept no responsibility to any person for any errors or omissions orfor any loss or damage howsoever caused from the use of this resource.Version Control and Amendment HistoryBSBESB404 – Market new business venturesReason for ReviewRelease DateVersionDetailsInitial Release19/10/2021V1.0721Written in line with the BSB BusinessServices Training Package Version 7.0,released 19/10/2020BSBESB404 - Market new business ventures Assessment Workbook V1 07.212
Table of ContentsLearner Assessment Information..........................................................................................................5Overview......................................................................................................................................5Active Participation.......................................................................................................................5Assessment Types.........................................................................................................................5Written Work................................................................................................................................5Feedback to the Learner...............................................................................................................5Competency Outcome..................................................................................................................6Additional Evidence......................................................................................................................6Academic Integrity........................................................................................................................6Plagiarism.....................................................................................................................................6Collusion.......................................................................................................................................7Confidentiality..............................................................................................................................7Recognition Prior Learning............................................................................................................7Assessment Appeals Process........................................................................................................7Reasonable Adjustment................................................................................................................7Principals of Assessment and Rules of Evidence...........................................................................8AQF Level......................................................................................................................................8Pre-Assessment Requirements.....................................................................................................8Instructions for Assessors.....................................................................................................................9Written Assessments....................................................................................................................9Accessing Intranet Pages.....................................................................................................................10Assessment Agreement.......................................................................................................................11Short Answer Questions.............................................................................................................13Practical Assessment...................................................................................................................24Workplace Project Assessment...............................................................................................25Project Overview.....................................................................................................................25Task 1: Develop Marketing Strategy for Business Venture.....................................................27Task 2: Establish Marketing Mix for Business Venture...........................................................30Task 3: Present Marketing Strategy........................................................................................33Task 4: Monitor Marketing Strategy.......................................................................................34BSBESB404 - Market new business ventures Assessment Workbook V1 07.213
Task 5: Review Marketing Strategy.........................................................................................36Assessment Workbook Checklist.................................................................................................38Record of Assessment.................................................................................................................40BSBESB404 - Market new business ventures Assessment Workbook V1 07.214
Learner Assessment InformationOverviewPrior to commencing this assessment task, your trainer/assessor will explain in detail therequirements of these assessment tasks. Please consult with your trainer/assessor if you have anyquestions relating to the requirements of these assessments. It is important that you understand andadhere to the assessment requirements and address each assessment task in full. If any of therequired tasks are not fully addressed, then you will be required to resubmit this assessment. Yourtrainer/assessor will remain available to support you throughout the assessment process.

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Term
Winter
Professor
Nute
Tags
Marketing, bounce fitness

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