BSBMKG514 revised .docx - Push strategy involves customer...

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Push strategy involves customer awareness to the product. In push strategies company often offer higher subsidies to retailer in order to attract them to sell in bulk. Push strategy involves pushing product to customer while pull strategy involve relationship with customer to pull it towards the product. Pull strategy is there in today’s world where companies often do social media marketing and word of mouth to attract customers. Marketing plan overview Zeal Pet food is a Snack/ family business with values, respect and affection for our little animals. We believe that the care and supply of the best for our Pets is the least we can offer. The key to this is to build good relationships with our customers. We ensure that our customer's orders are processed quickly and the quality of our products is first class. With the launch of our online ordering option this year, we were able to improve even more by sending all orders online the same day they were made in the city we serve. Zeal Pet Snack is part of the Australian Pet Food Industry Association (PFIAA), promoting standards of excellence. Website link: All these measures are related to this digital market approach, so the focus will be almost entirely redirected to a specific sector, responsible for dealing in an automated, simple, and understandable

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