Final Report.docx - Executive Summary Cattle Farm Ltd to...

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Executive Summary Cattle Farm Ltd. to produce quality agricultural products based agro farm in Bangladesh, using improved production, value addition and marketing innovations for multiple benefits. Currently we are providing fresh meat daily from our cows to our customers. We promise to provide you a product, which is completely free of toxic add-ons. Our cows undergo extensive medical attention to make sure they are disease free and are given the best care possible. We can also proudly say that none of our cows are given any illicit steroids or growth hormones. Besides that, to build its strong position it uses many communication channels. This procedure is called Integrated Marketing Communication. It uses all its marketing tools, approaches and resources to make this happen. Among many advertisement channel we have chosen some media such as: Facebook, YouTube, Website, Newspaper and Poster. In this report we will bring about a discussion on developing effective communication and objectives of all the advertisements from different media. In this report we will bring about a discussion on communication process, developing effective communication, message format, message structure, appeals, chosen media, message source, feedbacks and objectives of all the advertisements from different media. To make this product effective and appropriate advertisement’s it has been able to capture the mind of consumers of all age and class and spread its market around the world. Introduction Integrated marketing communication (IMC) has emerged as a new concept in marketing in the twenty-first century. Its customer focus, intended to grow and retain customers, is more than just advertising and promotion, and it takes into consideration more than just customers or clients. This report examines how IMC is more than simply the integration of advertising and promotional activities in perspective of our Cattle Farm. This report firstly provides an overview of integrated marketing communications, its concept, current trends and how it is important to build a strong brand. Next, the report contains about the analysis of major tenets of Cattle Farm brand communications, its functions, current strategy, how it related to the Farm’s brand equity and lastly a brief evaluations of the marketing communication programs of the farm. Also provides a critical observations and recommendations according to my point of view on the basis
of findings on integrated marketing communications of the cattle farm. Integrated Marketing Communication is a term used to describe a holistic approach to marketing communication. It aims to ensure consistency of message and the complementary use of media. The concept includes online and offline marketing channels. A company develops its integrated marketing communication programmed using all the elements of the marketing mix (product, price, place, and promotion).It is integration of all marketing tools, approaches, and resources within a

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