Web performance measures 1 - Sample Framework for the...

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Sample Framework for the Performance Measurement of Federal Agency Websites Web Metrics Committee of the Web Content Management Working Group This document describes a possible approach for federal agencies to develop a basic performance measurement framework for collecting and using web metrics to support their agencies’ specific missions. The goal of such a framework is to provide a holistic approach to website evaluation and assessment that integrates evaluation activities into agencies’ broader management processes. Thus, web metrics and other evaluation techniques are not considered an end unto themselves, but rather these support the “bigger picture” of agency mission, decision making, planning, and user services. The goals, key metrics, sources and performance measures listed in this framework are meant to serve as examples, but are by no means an exhaustive list. Web managers who wish to use this document to develop their own framework should consider the unique aspects, needs and circumstances of their particular agencies. Finally, specific products listed below are provided as examples, and should not be construed as endorsements. Agencies can substitute whatever products they may use. For instance, if any agency uses something other than Bobby to check for Section 508 compliance, they should insert that product name. For more current information, see Goals & Description Key Metrics Sources Performance Measures Reach: Key audience members recognize and are familiar with an agency’s online services.
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  • Spring '11
  • T.C.Bradely
  • World Wide Web, Web Accessibility Initiative, section 508, Section 508 Amendment to the Rehabilitation Act of 1973, Web metrics

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