Assignment 2 - Starter references (2).pdf - Assignment 2...

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Assignment 2 starter references As outlined in the Assignment 1 Guide , you are required to reference at least 10 peer reviewed academic journal articles to justify your 3 selected messaging techniques. The class readings listed below can serve as a starting point for the references that you use. You will, however, need to find additional relevant references yourself; your assignment references should not just consist of the readings below. To find additional references, use Deakin Library or Google Scholar. Messaging technique Relevant class reading Most relevant pages to read Central route of persuasion Week 4 reading: Petty & Briñol (2002) pp. 177 182 Message endorser Week 5 reading: McCracken (1989)

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