Quiz 10 Version 3 - Share points are defined as the excess...

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Share points are defined as: the excess of incremental revenues over incremental costs.the weighted number of target market revenues relative to all target markets within a firm.measurements based on million dollar increments of industry revenue.You Answered percentage points of market share.percentage points of revenue generated by different products within one firm.Text page 587. A. “Share points” do not relate to revenues or costs. B. “Share points” are not related to target market revenues. C. “Share points” are not measurements of incremental industry revenue. D. “Sharepoints” are defined as the percentage points of market share that a firm has, and are the common basis of comparison to allocate marketing resources effectively for different product lines within the same firm. E. “Share points” are not percentage points of revenue.
Question 2 1 / 1 pts Skip to question text.Gap Inc. caters to three different tiers of the market with their Old Navy, Gap and Banana Republic retail clothing stores. Which of the following are true about Gap Inc.?I. Their strategy has a broad scope.II. Their strategy has a narrow scope.III. Differentiation is their competitive advantage.IV. Differentiation focus is their business strategy.V. They use cost focus for the Old Navy stores. I, III, IV onlyII, III, IV onlyYou Answered I, III onlyII, III, V onlyI, II, IV, V only

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