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APROJECT REPORTON“CONSUMER PREFERENCE & CONSUMERPERCEPTION TOWARDS VARIOUS BRANDSOF CARS”Submitted in the partial fulfillment of the requirement forthe award of degree ofBachelor of Business AdministrationPanjab University, Chandigarh.Submitted By:Tanuj JindalRoll Number-2454Uni. Reg. No.-14110000279Under the guidance of:Prof. Rajinder BhandariARYA COLLEGE, LUDHIANA 2012-2013
ACKNOWLEDGEMENTThe project report concept in B.B.A. curriculum is of immense utility to thestudents, project helps to assess the student’s ability to individually conceive,conceptualize, execute and present a life-like project by making use of the skillsacquired during the course of study.My Project could not have been fruitful without the able guidance ofProf. Rajinder Bhandari.I extend my deepest gratitude to all the persons whogave me full support during the project.Despite serious constraints of time and recourse, the study was executedwith sincerity and commitment. The report is characterized by its straightforward, to the point approach, with bare minimal reproduction of the theory ofmarketing research. A deliberate effort has been made to introduce novelty inthe report.Tanuj jindal14110000279
CERTIFICATEThis is certifying that the project work on” CONSUMER REFERENCE &CONSUMER PERCEPTION TOWARDS VARIOUS BRANDS OFCARS” is based on the views of the students.This project is submitted byTANIJ JINDALa student of B.B.A. in ARYA COLLEGE, LUDHIANAunder my supervision.It is further certified that this is benefited work of the candidate andmatter embedded in this project has not been submitted to any other universityearlier for the award of nay degree to the best of my knowledge. The datasource has been duly acknowledged. (Signature)PROF. RAJINDAER BHANDARI
DECLARATIONI, TANUJ JINDALstudent of ARYA COLLEGE, LUDHIANAhere by state that theResearch Report entitled “STUDY OFCONSUMER PREFERENCE & CONSUMERPERCEPTION TOWARDS VARIOUS BRANDS OF CARS” submitted in partialfulfillment for the requirement of degree of Bachelor of Business Administration. It is theoriginal work done by me and the information provided in the study is authentic to the best ofmy knowledge. This study report has not been submitted to any other institution or universityfor the award of any other degree.TANUJ JINDALBBA (3RDYEAR)ARYA COLLEGE, LUDHIANA
PREFACEThis work is essentially the result of final year project, which is mandatory to beundertaken on the partial fulfillment of the B.B.A. course. The topic selected is”CONSUMERPREFERENCE&CONSUMERPERCEPTIONTOWARDS VARIOUS BRANDS OF CARS”Selecting Ludhiana city, the project was made after analyzing theresponses of the students. Despite the best endeavors, the report is not a work ofexcellence as it is a student’s research work done with help of the application oftheoretical knowledge and concepts.