Business Plan Project Evolution 2021 T2 Final.pdf -...

BSBMGT617 - Develop and Implement a business plan
Bites&Drinks
®
BSBMGT617
Advanced Diploma of Hospitality Management
Evolution Hospitality Institute
June 2021

®
BSBMGT617 Group
Bites&Drinks
Office 4/552 George Street Sydney NSW 2000 Australia
ABN: 75 632 816 221
ACN: 632 816 221
Bites&Drinks
®
Business Plan
Prepared: June 2021

Bites&Drinks® Business Plan [2021]
Table of Contents
Executive Summary 6
Introduction 7
The Business 7
The Market 9
Target Market: 9
Marketing Strategy: 11
The Future 13
The Finances 13
The Business 14
Business Details 14
Registration Details 14
Business Premises 15
Current Organisational Chart 17
Vision of Organisational Chart in 2026 18
Management & Ownership 19
Key personnel 21
Current Staff 21
Required Staff 22
Recruitment Options 24
Training Programs 24
Skill Retention Strategies 26
Products 28
Market Position 28
Unique Selling Position 29
Anticipated Demand 29
Pricing Strategy 29
Value to Customer 29
Growth Potential 29
Innovation 30
Research & Development (R&D)/Innovation activities 31
Intellectual property Strategy: 32
Insurance 34
Workers Compensation 34
Public Liability 34
Professional Indemnity 35
Product Liability 35
BSBMGT617 Develop and Implement a Business Plan
Advanced Diploma of Hospitality Management
2

Bites&Drinks® Business Plan [2021]
Business Assets 36
The insurance Quote 36
The insurance Policy 37
Business Revenue 38
The insurance Policy 38
The insurance quote 42
Risk management / Contingency Plan 43
Emergency plan: 44
Bites&Drinks WHS Manual 44
Emergency Services & Contact Telephone Numbers 44
General Evacuation Procedures: 45
Evacuation Procedure: 45
Emergency Planning Committee: 46
Legal considerations 48
Operational Plan 54
Production process: 54
Suppliers: 56
Plant & Equipment: 59
Inventory: 61
Technology (Software): 64
Trading hours: 67
Communication channels: 67
Payment types accepted: 67
Credit policy: 68
Warranties & refunds: 68
Quality control: 70
Memberships & affiliations: 71
Food 71
Beverage 72
Allergens and food science 72
Nutrition 72
Sustainability plan 73
Environmental/resource impacts: 73
Community impact & engagement: 73
Risks/constraints: 73
Sustainability Strategies 74
Action plan 75
The Market 76
Market research 76
BSBMGT617 Develop and Implement a Business Plan
Advanced Diploma of Hospitality Management
3

Bites&Drinks® Business Plan [2021]
Market Objectives/Goals 78
Our Targets 78
Marketing Goals 78
Environmental/Industry Analysis 78
The Customers 80
S.W.O.T. Analysis 82
Competitors Analysis 83
Advertising & Sales 84
The Future 87
Vision statement 87
Mission statement 87
Goals/objectives 87
Action plan 88
The Finances 89
Key objectives & financial review 89
Financial objectives 89
Finance required 89
Assumptions 89
First year’s Revenue Projection 91
Costs and Expenses 92
Operating budget: Forecasted Income Statement 93
Cash budget: Cash flow forecast 94
Break-even Point Analysis 95
Expected sales 95
References 96
Appendices 98
Appendix A: SBX Business listing 98
Appendix B: People - Demographics (community profile) 99
Appendix C: Poor communication Behaviors and their solutions 100
Appendix D: Worker Compensation 101
Appendix E: ACCC - Product liability 104