What is the difference between a brand and a product

What is the difference between a brand and a product - 1...

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1. What is the difference between a brand and a product? (10%) But there are 5 fundamental differences between a brand and a product (or a service). Products Are Instantly Meaningful but Brands Become Meaningful over Time . When you launch a new product, it’s easy to make that product instantly meaningful and useful to consumers because it serves a specific function for them or creates and fulfills a need. However, a brand is meaningless until consumers have a chance to experience it, build trust with it, and believe in it. ( 3 steps of brand building: consistency, persistence, and restraint). It takes time (and a lot of effort and resources) to convince consumers to believe in a brand. E.g. when google first hit the Internet scene it offered a simple product — a search engine. That product was instantly meaningful to consumers, it helped them find information online quickly. However, the Google brand didn’t become meaningful to
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