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B10.doc - International Marketing Contents INTRODUCTION.1...

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International Marketing
ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1TASK 2............................................................................................................................................1Analyse the features of international markets.............................................................................1Evaluation of operational considerations that can be considered during developinginternational marketing strategy..................................................................................................2Analyse the characteristics of an international marketing strategy.............................................2Evaluation of legal implications related to develop and implement an international marketingstrategy.........................................................................................................................................3Evaluation of international marketing strategy of a firm.............................................................4TASK 3............................................................................................................................................4Covered in to PPT........................................................................................................................4CONCLUSION................................................................................................................................4REFERENCES................................................................................................................................5
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INTRODUCTIONMarketing is an activity of selling, purchasing and promoting goods and services of acompany in a particular business area with the purpose of fulfilling consumer needs anddemands. International marketing indicates as the execution of the business activities andoperations at international level so that the enterprise can also make the flow of its commoditiesand services to its target audiences in more than one nation to earn profit(Kotler and et. al.,2018). This assignment is based on Kickerco which is operating its business nationally and wantto expand its business at global level. This assignment will cover information about marketresearch requirements of international marketing, risks and different methods of globalmarketing. Further, will define about features, characteristics, legal implications and internationalmarketing strategy of firm. Moreover, role of technology and implications of different sales andmarketing communication strategy will also define in appropriate manner.TASK 1TASK 2Analyse the features of international markets
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research is most important due to different social, cultural, economic and political environmentof far off markets.Wide scope- International marketing has a wide scope for the company when it operatesinternationally. The essential areas that are covered by global marketing are product planning &development, pricing, packaging, branding, publicity and international marketing research etc.

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