Paez Case Discussion.docx - MARK 227 – BRANDING (PAEZ CASE...

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MARK 227 – BRANDING (PAEZ CASE DISCUSSION)STUDENTS:Evaluating Brand Positioning Options for PaezOptionsConsumer(Is it desirable?)Competition(Is it distinct?)Company(Is it deliverable?)Authenticity++?Price+--Underdog---Lifestyle++?Social mission++???
Positioning statement:Authenticity(TO…) Describe target customers:Customer seeking a product that is truly authentic and has origins from ArgentinaCustomer seeking a closer connection to the country of origin(PAEZ IS…) Describe frame of reference:
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Term
Summer
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Tags
Marketing, PAEZ CASE DISCUSSION, Paez

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