Paez Case Discussion.docx - MARK 227 – BRANDING (PAEZ CASE...

This preview shows page 1 - 2 out of 2 pages.

MARK 227 – BRANDING (PAEZ CASE DISCUSSION)STUDENTS:Evaluating Brand Positioning Options for PaezOptionsConsumer(Is it desirable?)Competition(Is it distinct?)Company(Is it deliverable?)Authenticity++?Price+--Underdog---Lifestyle++?Social mission++???
Positioning statement:Authenticity(TO…) Describe target customers:Customer seeking a product that is truly authentic and has origins from ArgentinaCustomer seeking a closer connection to the country of origin(PAEZ IS…) Describe frame of reference:
End of preview. Want to read all 2 pages?

Upload your study docs or become a

Course Hero member to access this document

Term
Summer
Professor
N/A
Tags
Marketing, PAEZ CASE DISCUSSION, Paez

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture