Globalization - ANT3150 Lecture10 Globalization...

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ANT 3150 Anthropology of business Lecture 10  Globalization Globalization –  - A social process in which the constraints of geography on social and cultural  arrangements recede and which people become increasingly aware that they are receding. (M. Waters 1995) Globalization facilitated by technology - -  - internet - new communication methods - media Globalization encompasses a series of processes including: -  - Diffusion - Migration - Acculturation Diffusion - - - the spread of a cultural pattern from one culture to another, and where no directed  change agent is apparent. - transmission of cultural characteristics or traits from the common society to all other  societies Migration –  - is the movement of people from one locality to another. Usually caused by hardships in 
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Unformatted text preview: ones own locality, they have the need to move to try and better their situation. Acculturation – - Elements of one culture blending with another. Externality - A consequence of an economic activity that spills over to affect third parties. Pollution is an externality. A benefit or cost that affects someone who is not directly involved in the production or consumption of a good or service Cool Hunter - - - a person who is employed to identify future trends, esp in fashion or the media- a person whose job is to make observations or predictions about new styles and trends...
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  • Spring '08
  • Smtih
  • Anthropology, New communication methods, Anthropology of business

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