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Campaign objective revised.docx - Campaign Objectives:...

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Campaign Objectives:Sales objectives:Capturing new customer around 30% over six-month period:Through our primary research,we have observed that Cadbury is already popular in urban areas of Bangladesh as manyimporter imports Cadbury from outside Bangladesh. But still it is tough for people to buyCadbury with current huge price. As Cadbury is launching officially in Bangladesh so we havemade the price less from before so that we can gain new customers. Therefore, Cadbury isavailable in low price which will help to gain new customers and we also set benchmark of thefirst promotional campaign which is around 30%.Capturing market share around 20% over one-year period:In Bangladesh, Cadbury hasalready acquired a small portion of market mostly in urban areas. But now after launchingofficially in Bangladesh Cadbury has targeted to gain 20% market share from both urban andsub urban areas in their new marketing campaign, and it would be little bit tough for thembecause they must compete with its direct competitors. This is the reason why they must executethe marketing campaign carefully. Besides, they must monitor their products availability.

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