Case7_Kimpton_Hotels - Case 7 Kimpton Hotels Earthcare...

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Case 7: Kimpton Hotels’ Earthcare Program TEACHING NOTE FOR: KIMPTON HOTELS’ EARTHCARE PROGRAM 1 This case illustrates the following themes and concepts discussed in the chapters listed: Theme/Concept Chapter Corporation in Society 1 Corporate Social Responsibility/Citizenship 7 Natural Environment/Sustainability 11 Consumers 15 Employees 16 Community/Corporate Philanthropy 18 Case Synopsis: This case focuses on an environmental sustainability initiative at a boutique hotel chain, Kimpton Hotels. In 2005, Kimpton Hotels undertook a branding campaign for its chain of unique properties. One aspect of the campaign was the rollout to all hotels of a major environmental initiative called the EarthCare Program. Elements included the introduction of energy-efficient lighting, low-flow/high pressure showerheads and sink aerators, and low- flow toilets; linen and towel reuse; the use of non-toxic, non-allergenic, all-natural cleaning products; the use of low-VOC paints; as well as other initiatives. Kimpton management established two basic ground rules. New initiatives could not cost more than what was already budgeted for operations and capital improvements, and they could not adversely affect customer perceptions or satisfaction. This case allows students to explore whether or not there is a business case for the EarthCare Program. It also asks students to consider how the company should best implement and institutionalize its sustainability initiatives, and how their success should be measured and reported. TEACHING TIP: WHERE TO USE THE CASE IN THE COURSE Most instructors will wish to use this case in conjunction with the discussion of voluntary environmental initiatives by business and managing environmental issues . It may also be used to illustrate the costs and benefits of corporate social responsibility and social and environmental performance auditing . Discussion Questions: 1. What are the benefits of Kimpton’s environmental sustainability initiatives? What are their costs? 1 This note includes comments by case authors Murray Silverman and Tom Thomas, San Francisco State University, based on their experience teaching the case. We gratefully acknowledge their assistance. Case 7-1
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Case 7: Kimpton Hotels’ Earthcare Program 2. How would you justify the EarthCare Program to Kimpton’s board of directors and stockholders? That is, what is the business case for the program? 3. What challenges face the EarthCare Program and how might Kimpton overcome them? 4. What further steps should Kimpton take to institutionalize its environmental commitments? 5. How would you measure the success of the EarthCare Program, and how should it be reported to stakeholders? Discussion Questions and Answers: 1. What are the benefits of Kimpton’s environmental sustainability initiatives? What are their costs?
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  • Fall '09
  • Gough
  • Business Law, Kimpton, earthcare program

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