Case8_Mattel - Case 8: Mattel and Toy Safety TEACHING NOTE...

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Case 8: Mattel and Toy SafetyTEACHING NOTE FOR:MATTEL AND TOY SAFETYThis case illustrates the following themes and concepts discussed in the chapters listed:Theme/ConceptChapterCorporate social responsibility3Ethics and ethical reasoning4Global corporate citizenship6Government regulation of business8Consumer protection15Managing public relations19Case Synopsis:In 2007, Mattel issued a series of recalls of children’s toys manufactured in China.Someof the toys were coated with dangerous lead paint, and others contained small butpowerful magnets that could cause intestinal blockage or perforation if swallowed.Therecalls alarmed parents and consumer activists, as well as the toy industry, retailers whomarketed their products, and product safety regulators in both China and the UnitedStates.The case describes the toy recalls and presents excerpts from testimony given bya range of concerned stakeholders at a U.S. Senate hearing in September, 2007.Itchallenges students to consider how business and society can best assure the safety ofchildren’s toys.TEACHING TIP: VIDEOSOn August 8, 2007, following the first Mattel recall, the NewsHour with Jim Lehrer(the PBS news program) ran an interview segment, moderated by Jeffrey Brown, on toysafety.Brown interviewed Nancy A. Nord, acting commissioner of the ConsumerProduct Safety Commission; Don Mays, senior director for product safety withConsumers Union, and Eric Johnson, a professor of management at Dartmouth’s TuckSchool of Business.The segment is available as streaming video from PBS at:On December 20, 2007, the NewsHour ran another segment on toy safety, hosted byPaul Solman, focusing on the dangers of lead paint.The segment included interviewswith Nancy A. Nord, Don Mays, Deborah Cory-Slechta (a neurotoxicologist), JessicaReyes (a specialist in the effects of lead), Julie Vallesse of the Consumer ProductsSafety Commission, and Jerry Storch of Toys R Us.It is available on the DVD thataccompanies this text, and at:Case 8-1
Case 8: Mattel and Toy SafetyTEACHING TIP: WHERE TO USE THE CASE IN THE COURSEThis case is integrative, in that it draws on many themes of the text.It may be used atthe end of the course as a final, integrative assignment; or with the study of Chapter 15(consumer protection) (in which case the instructor should refer back to earlier work onsocial responsibility, ethics, and government regulation.Discussion Questions:

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Term
Fall
Professor
Gough
Tags
Business Law, Consumer Product Safety Commission, Toy safety, Safety standards, 2007 Chinese export recalls

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