Untitled document.edited - 2021-09-09T215659.825.docx -...

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Media communication is the leading cause for the need for promotion and publicity. Both advertising and propaganda are to grasp the consumer's attention, but what differs is the approach. With that in mind, check out the adverts and the propaganda features that make them diverse. Adverts are for promoting a new product to the market to reach potential buyers. Propaganda is not only to sell but to influence people's purchasing power. Adverts are for promoting a new product in the market to increase its awareness. Propaganda is not only to sell but to influence people's purchasing power, forcing them to make wrong decisions. In advertising, content is non- personal, and the people involved are well trained. It contains messages that put forward the company intending to reach many people. Another feature is that the advertisement will concentrate on the company's goal to draw new customers. But, propaganda is a show-off tactic that will make other products seem harmful for public use. Propaganda's main aim is to change people's thoughts by using unrealistic facts.

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