Mixed Messages.pptx - MIXED MESSAGES By Anas Tarabein...

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MIXED MESSAGES By Anas Tarabein
Overview How to convince through commercials. Analyzing two advertisements. References
How to convince through advertisement? Several methods are used in advertisement to convince customers to purchase an item: Pathos which identifies the customer’s trend, and it enhances his responding emotion. Logos who goes with facts and scientific thinking to demonstrate what the purpose of the produced item and how it serves the customers. Ethos who follows a way to make the customers convinced that the maker counts on surveys from people
Media Analysis Sterla – CariDee English Old Spice –”The Man Your Man Could Smell Like”
Sterala – CariDee English (Pettipond, n.d.)
CariDee English was demonstrated in this advertisement. She is a very popular model and a famous American actress (“IMBD," n.d.). Body Language: She has a high level of self confidence and shows happiness and energetic behavior in her moves. Outfit: She has a variety in her outfits and their colors due to paying the customers attention to her and fulfilling the message purpose.

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