Media.pptx - Media Literacy Core Concepts of • construction...

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Media Literacy
Core Concepts ofMediaconstructiondeconstructionaudiencepurposebrandingnarrative
Core Concepts ofMediaConstruction is the procedures that shape the mediatext and make it meaningful through different stepsand is designed to attract the audience’s attention.("Language of media literacy: A glossary of terms,"n.d.)Deconstruction is the method that make usunderstand the message ,who creates it and why. Itshows how the media maker creates the messageusing different elements. It can tell us about theauthors’ values and points of view. ("Language ofmedia literacy: A glossary of terms," n.d.)
Core Concepts ofMediaBranding is making a distinctive name and image of aproduct or a service in the consumers' mind andestablishing a unique presence in the market. ("Whatis branding? definition and meaning,"Audience is a group of consumers who are the targetof the media message. ("Language of media literacy:A glossary of terms," n.d.)
Core Concepts ofMediaStereotype is a common belief about cultural or socialgroups of people and labeling this group of peoplewith some characteristics. It is commonly used in themedia to make connections with the audience.("Language of media literacy: A glossary of terms,"n.d.)Narrative is the story andthe events of amedia textacross through time and place.
"Whole Again" - Jeep AdHow I feel:I felt sad to see the families sufferbecause the absence of the soldiers . Then I feltexcited to see how Jeepbrings the soldiers totheir families.Values :This commercial focuses on thenationalism and the Army forces as a symbol ofnationalism to address the audience who is theAmericans.

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Term
Fall
Professor
CFA
Tags
United States Army, Dodge Ram, Jeep Ad

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