NORTHWEST 4X4

NORTHWEST 4X4 - NORTHWEST 4X4 Advertising and Media plan...

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NORTHWEST 4X4 Advertising and Media plan  Created By: 
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Table of Contents I. Executive summary II. Descriptions III. Objectives of the campaign IV. Identification and description of the target market V. List of advertising media selection necessary for the campaign VI. Publicity, sales promotions, and events for the campaign VII. Budget VIII. Schedules of all advertising planned IX. Schedules of all sales promotion activities planned X. Statement of benefits to Northwest 4x4 2
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Executive summary Northwest 4x4, Inc. is a four-wheel drive retail store and service center for trucks,  SUV’s and Jeep vehicles located in Traverse City, Michigan. Northwest 4x4 is  the only facility, north of Grand Rapids, dedicated to improving off-road vehicle  performance. The objectives for Northwest 4x4 include raise awareness in general public,  reach target market, and increase sales 10%. The advertising and media plan for Northwest 4x4 includes vehicles effective to  targeting the target market. Johnny Advertising, and Lamar outdoor advertising  are the selected mediums.  I recommend placing ads with Johnny Advertising  Johnny Advertising gets you attention while the target market is on the john.  I also recommend placing ads with Lamar Out-Door advertising placing  Billboards in the Traverse City Metro area; which covers Traverse City, Buckley,  Mesick, and Kalkaska.  I recommend reaching out to the Upper Peninsula also.  Billboards are viewed by motorists whom might be interested in modifications by  Northwest 4X4.  The billboard should look the same as the Johnny Advertising  ad.  3
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hits on the web site, and calls placed to Northwest 4X4. 4
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NORTHWEST 4X4 - NORTHWEST 4X4 Advertising and Media plan...

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