Break Even analysis - Total Revenue = $ 436.2 millions Unit...

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BUS 313 A: Principles of Marketing Dr. Sandra Sjoberg Jaime A. Narbon Monday, November 26, 2007 Break Even Analysis for team 03 Period 7: Total Fixed Cost: Fixed Cost + Promotion + Advertising + Sales Force + Administrative Total Fixed Cost: 82.3 + 11.5 + 29.8 + 8.3 + 12.3 Total Fixed Cost = $ 144.2 Total Variable Cost: Promotional Allowance + Cost of Goods Sold Total Variable Cost: 66.9 + 143.0 Total Variable Cost = $ 209.9 Total Revenue = Manufacturer Sales
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Unformatted text preview: Total Revenue = $ 436.2 millions Unit Price: R= P x Q 436.2 = P x 115.4 Price = $ 3.78 Break even point in units: Fixed Cost Unit Unit VC Unit Variable Cost: Total Variable Cost/Units Sold Unit Variable Cost: 209.9/115.4 Unit Variable Cost: $ 1.82 Break even point in units: 144.2 1.92 Break even point in units = 75.10 Break even revenue = Break Even Units x Unit Price Break even revenue = 75.10 x $ 3.78 Break even revenue = $ 283. 88...
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Break Even analysis - Total Revenue = $ 436.2 millions Unit...

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