8/29/2021Marketing Strategy Quiz: Principles of Marketing - BUS201_10061 / 1 ptsQuestion 2Patagonia’s mission is to, “Build the best product, cause no unnecessaryharm, use business to inspire and implement solutions to theenvironmental crisis.” To match this mission, they design and sell usefulthings made to last and ask their customers not to buy what they don’tneed or can’t really use. This statement is an example of a missionstatement affecting the company’s:
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2/81 / 1 ptsQuestion 3Skullcrushers makes bodybuilding weights and weight bars. For 2016they plan to offer a new product line of weight benches to themarketplace. It planned on increasing its market share in the bodybuildingequipment market 5% by rolling out marketing campaigns to extremeathletes and obtain 1000 new leads for its new product line by July 2016.
