01. Introduction

01. Introduction - Realizing the products Product...

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Realizing the products Product Realization Processes
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Stanley Tools Jobmaster Screwdriver Rollerblade In- Link Skate Hewlett-Packard DeskJet Printer Volkswagen New Beetle Automobile Boeing 777 Airplane Annual production volume 100,000 100,000 4 million 100,000 50 Sales lifetime 40 years 3 years 2 years 6 years 30 years Sales price $3 $200 $300 $17,000 $130 million Number of unique parts 3 35 200 10,000 130,000 Development me 1 year 2 years 1.5 years 3.5 years 4.5 years time Internal development team (at peak) 3 people 5 people 100 people 800 people 6,800 people External development team (at peak) 3 people 10 people 75 people 800 people 10,000 people Development ost $150,000 $750,000 $50 million $400 million $3 billion cost Production investment $150,000 $1 million $25 million $500 million $3 billion
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Process Type Description Distinct Features Examples Market-Pull i ) P d t •Begins with a market ti t •Process generally includes i ti t h f l i t Sporting goods, furniture, l (Generic) Products opportunity •Then selects appropriate technologies distinct phases from planning to ramp-up. tools Technology-Push Products •Begins with a new technology •Then finds an appropriate •Planning phase involves matching technology and market Gore-Tex rainwear, Tyvek envelopes Then finds an appropriate market •Concept development assumes a given technology Platform Products •The new product will be built around an established
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This note was uploaded on 04/10/2008 for the course MFE 331 taught by Professor Moon during the Spring '08 term at Syracuse.

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01. Introduction - Realizing the products Product...

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