02. Opportunity Identification

02. Opportunity Identification - New Product Development...

Info iconThis preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon
New Product Development Project You are asked to develop a new product for the University student market (both undergraduate and graduate students.) The constraints on your project are: – The product is highly likely to require fewer than 10 custom components (but more than 5 components). he product is highly likely to be sold to the end consumer for less than The product is highly likely to be sold to the end consumer for less than $49.99. – The product could be sold through a retail channel (brick and mortar). – The product is a physical good and not principally a service or software. Stage of the project: 1. 300 ideas (5 ideas per each student) 0 ideas to be presented in class (1 idea per each student) 2. 60 ideas to be presented in class (1 idea per each student) 3. 30 concepts (10 teams of 2 students) 4. 15 products (15 teams of 4 students)
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
tages of the Project Stages of the Project 600 15 30 60
Background image of page 2
Assignment #1 ss g e t # • Generate a list of at least 5 market opportunity ideas (what not how). • Submit a Word file containing all the opportunity ideas to the blackboard (in the Assignment section) by 1/22 (T) 8AM. • Examples:
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 4
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 04/10/2008 for the course MFE 331 taught by Professor Moon during the Spring '08 term at Syracuse.

Page1 / 8

02. Opportunity Identification - New Product Development...

This preview shows document pages 1 - 4. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online