03. Customer Needs

03. Customer Needs - Reinventing the Wheel Segways on move...

Info iconThis preview shows pages 1–9. Sign up to view the full content.

View Full Document Right Arrow Icon
Reinventing e the Wheel
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Segways on move Source: Segway.com
Background image of page 2
Segway i2 gy Specifications: 2 5 mph 12.5 mph – 105 lbs : weight – 16 - 24 miles on a single charge - 0 hours for a full recharge 8 10 hours for a full recharge – between $ 5145 and 6175 ? (Q) If the Segway i2 Consumer Model were available from a retailer near you, and were priced at $2495, how likely would you be to buy the product? Definitely Likely Not Sure Unlikely Definitely Not _______ _______ _______ _______ _______
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
ome predictions and anticipations Some predictions and anticipations “Cities will be built around this new method of transportation.” pple CEO Ste e Jobs Apple CEO Steve Jobs “The question isn’t whether people will buy it. The question is hether or not the government will let them use it ” whether or not the government will let them use it . – Steve Jobs •“ ales would reach $1 billion sooner than any other product’s Sales would reach $1 billion sooner than any other product s sales had in history” – venture capitalist John Doerr The factory in Bedford, New Hampshire was designed to manufacture 40,000 units per month Shortly after 12/3/2001 demonstration, 3 Segway HTs were sold on auctions for more than $100,000 each
Background image of page 4
Some facts During the first 21 months, 6,000 units had been sold Recall in September 2003 – “Hazard: under certain operating conditions, particularly when the batteries are near the end of charge, some Segway HTs may not deliver enough power, allowing the rider to fall. This can happen if the rider speeds up abruptly, encounters an obstacle, or continues to ride after receiving a low-battery alert.” Recall in September 2006 – All 23,500 of the vehicles were voluntarily recalled. “In a very rare sequence of events (such as the rider jumping in the air at full speed) could cause the Segway to get confused and try to stop.
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Some more facts In November 2002, the city of San Francisco banned the Segway from sidewalks for safety concerns. In February 2004, Disney banned Segways from its theme parks, stating they have not been approved by the FDA as medical devices. (However, in 2005 organized tours with the Segway were conducted at Walt Disney World's Epcot, and proved to be a success.) In August 2006, the UK banned use of the Segway in any public place based on motor vehicle certification standards and restrictions on motor vehicles on public sidewalks. New York State motor vehicle law has the effect of banning all electric scooters from public streets and sidewalks. January 2007 it was made illegal to use a Segway in public in the In January 2007, it was made illegal to use a Segway in public in the Netherlands. In Japan, the Segway is treated as a motorcycle requiring brakes and ignal lights signal lights.
Background image of page 6
Overestimating Diffusion Rates
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
ew ategory new-category products Segway Personal Transporter arket new market ore "Glide" Floss Rollerblade (1980s) Motorola Iridium Global Telecom Network TiVo wledge of M existing market that we do not serve Gore Glide Floss Kno w existing market that we currently Oral B " ear i dicator"
Background image of page 8
Image of page 9
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 04/10/2008 for the course MFE 331 taught by Professor Moon during the Spring '08 term at Syracuse.

Page1 / 27

03. Customer Needs - Reinventing the Wheel Segways on move...

This preview shows document pages 1 - 9. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online