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Shekter_1ce_PPT_accessible_fullppt_12.pptx - Marketing...

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12 - 1MarketingChapter 12RetailingCopyright © 2021 Pearson Canada, Inc.
Copyright © 2021 Pearson Canada, Inc.12 - 2Learning ObjectivesAfter studying this chapter you should be able to:12.1Describe how retail adds value12.2Identify retail options12.3Understand online retail12.4Discuss retail identity development
Copyright © 2021 Pearson Canada, Inc.12 - 3Elements of Retail Value(1 of 3)Identify the consumer elements of retail valuePlace valuePromotion and marketing communication valuePersonal sellingInventoryTransactionCashBarterNegotiationInformation
Copyright © 2021 Pearson Canada, Inc.12 - 4Elements of Retail Value(2 of 3)Identify the consumer elements of retail value (continued)ReturnsVariety/convenienceServiceTrainingSet-upDeliveryDisposalCustomizationPortfolio/ensemble building
Copyright © 2021 Pearson Canada, Inc.12 - 5Elements of Retail Value(3 of 3)Identify the societal elements of retail valueReal estateEmploymentTourism/identityCommunityCommercial relationships
Copyright © 2021 Pearson Canada, Inc.12 - 6Types of Retail(1 of 7)Identify traditional retail categoriesGrocery (food)Big box or club storesGrocery storeHypermarketConvenience storeBulk food store
Copyright © 2021 Pearson Canada, Inc.12 - 7Types of Retail(2 of 7)Identify traditional retail categories (continued)General merchandiseDrugstoreGeneral storeDiscount storeDepartment store
Copyright © 2021 Pearson Canada, Inc.12 - 8Types of Retail(3 of 7)Identify traditional retail categories (continued)General merchandise (continued)Specialty storeBoutiqueCategory killersMass merchandise storeOff-price store
Copyright © 2021 Pearson Canada, Inc.12 - 9Types of Retail(4 of 7)Identify traditional retail categories (continued)Service retailTo receive retail services, the consumer needs to goto a physical place, usually because the serviceinvolves specialized equipment or a specializedenvironmentStorefront services are service industries that do notnecessarily require a physical location, but often haveone for the following reasons:Legitimacy and promotionWork space/consultation spaceConvenience
Copyright © 2021 Pearson Canada, Inc.12 - 10Types of Retail(5 of 7)Discuss retail ownership structuresChainFranchiseIndependent storeFactory storeCo-op or co-operativeGovernment
Copyright © 2021 Pearson Canada, Inc.12 - 11Types of Retail(6 of 7)Discuss alternate retail formatsVehicle lotsFarmers’ marketsKiosksVendorsVending machines
Copyright © 2021 Pearson Canada, Inc.12 - 12Types of Retail(7 of 7)Discuss alternate retail formats (continued)Door to doorPop-up storesDesignated tourist zonesPeer to peerFlagship store

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