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Student assessment guide: BSBMKG523 Design and develop an integrated marketing communication plan
Social Media Marketing 10118NAT Diploma Student assessment guide: BSBMKG523 Design and develop an integrated marketing communication plan Student assessment guide: BSBMKG523 Version: v19.1 Page 2 in 21 Developed by: ACBI Approved by: DoS Issued: October 2019 Review: January 2020
Social Media Marketing 10118NAT Diploma Student assessment guide: BSBMKG523 Design and develop an integrated marketing communication plan Copyright 2019 Australian College of Business Intelligence All rights reserved Version: 19.1 Modified date: January 2020 No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior written permission of the Australian College of Business Intelligence. Disclaimer: The Australian College of Business Intelligence does not invite trust, nor does it accept responsibility for the information it provides. The Australian College of Business Intelligence makes every effort to provide a high quality service. However, neither the Australian College of Business Intelligence nor the data providers offer any guarantees, commitments or guarantees regarding the accuracy, completeness or up-to-date nature of the information provided. Users must confirm information from another source, if it is important enough to do so. Student assessment guide: BSBMKG523 Version: v19.1 Page 3 in 21 Developed by: ACBI Approved by: DoS Issued: October 2019 Review: January 2020
Social Media Marketing 10118NAT Diploma Student assessment guide: BSBMKG523 Design and develop an integrated marketing communication plan Content 1. Evaluation information ........................................................................................................ 4 A. Purpose of the evaluation ................................................................................................................... 4 B. What you should do ............................................................................................................................ 4 C. Competencies being assessed ............................................................................................................. 4 D. Important resources to complete this assessment .............................................................................. 5 E. A note on plagiarism and references ................................................................................................... 6 F. A note on drama issues ........................................................................................................................ 6 G. Instructions for completing this assessment ....................................................................................... 6 2. Evaluation cover sheet ......................................................................................................... 8 3. Evaluation questions ............................................................................................................ 9 A. Task A - Demonstrate integrated marketing knowledge ...................................................................... 9 B. Task B - Plan and develop the marketing communication brief ......................................................... 13 C. Task C - Design an integrated marketing communication strategy ..................................................... 15 D. Task D - Develop creative brief .......................................................................................................... 16 4. Student's own checklist ..................................................................................................... 17 Student assessment guide: BSBMKG523 Version: v19.1 Page 4 in 21 Developed by: ACBI Approved by: DoS Issued: October 2019 Review: January 2020
Social Media Marketing 10118NAT Diploma Student assessment guide: BSBMKG523 Design and develop an integrated marketing communication plan 1. Evaluation information A. Purpose of the evaluation This assessment will develop your skills and knowledge necessary to identify and evaluate the range of marketing and media communication options, to design an integrated marketing communication plan and to develop a marketing communication brief and creative brief that reflects the needs and customer preferences.

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