Information_Technology_for_Management_9e_Ch03 - .qxd Chapter 3 8:20 AM Page 56 Database Data Warehouse and Data Mining Quick Look Learning Outcomes Case

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56Database, DataWarehouse, and Data Mining3ChapterLearning OutcomesDescribe the functions of database technology, the differ-ences between centralized and distributed database architec-ture, how data quality impacts performance, and the role of amaster reference file in creating accurate and consistent dataacross the enterprise.Evaluate the tactical and strategic benefits of data warehouses, data marts, and data centers; describe their datavolatility and decision-support characteristics; and understandthe process of building and using a data warehouse.Describe data and text mining, and give examples of mining applications to find patterns, correlations, trends, orother meaningful relationships in organizational data stores.Explain the operational benefits and competitive advan-tages of business intelligence and analytics, and how forecast-ing can be improved.Describe digital and physical data and document manage-ment, and how it helps companies meet their compliance,regulatory, and legal obligations.Quick LookCase 1, Opening Case: Zero-Downtime at BNP Paribas3.1Database Technology3.2Data Warehouse and Data MartTechnologies3.3Data and Text Mining3.4Business Intelligence (BI) and Analytics3.5Digital and Physical DocumentManagementKey TermsChapter 3Link LibraryEvaluate and Expand Your LearningIT and Data Management DecisionsQuestions for Discussion & ReviewOnline Activities• Collaborative WorkCase 2, Business Case:Global Defense ContractorGains Competitive Edge with AnalyticsCase 3, Video Case:Privacy vs. Convenience: How WeEnable Data MiningData Analysis & Decision Making:Calculating DocumentManagement CostsReferences
57With organizations collecting a broader variety of data atgreater velocity, the technologies for storing, analyzing,and reporting data must be powerful and fast enough todo so.According to a study by McKinsey Global Institute(2011), organizations capture trillions of bytes of informa-tion about their customers, suppliers, and operationsthrough digital systems.This represents a 40 percent pro-jected annual growth in the volume of data generated.Fifteen out of 17 sectors in the U.S. economy had moredata stored per company than the U.S. Library ofCongress, which had collected more than 235 terabytes ofdata in April 2011 alone.Databases, data warehouses and marts, and BI makeit possible for managers to make decisions and act withclarity, speed, and confidence.In our iPad era, you might think that physical piecesof paper are a relic of the past, but in most offices theopposite is true. Aberdeen’s (2012) survey of 176 organ-izations worldwide found that the volume of physicaldocuments is growing by up to 30 percent per year.Document managementtechnology archives digital andphysical data to meet business needs, as well as regula-tory and legal requirements.

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