BSBMKG523 Student Assessment Guide.docx - Student...

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StudentAssessment Guide:BSBMKG523 Design and develop an integratedmarketing communication plan
BSB50215 Diploma of BusinessStudent Assessment Guide: BSBMKG523 Design and developan integrated marketing communication planCopyright 2021©Australian College of Business IntelligenceAll rights reservedVersion: 21.0Date Modified: March 2021No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means,electronic, mechanical, photocopying, recording or otherwise without the prior written permission of Australian College ofBusiness Intelligence.Disclaimer:The Australian College of Business Intelligence does not invite reliance upon, nor accept responsibility for, the information itprovides. The Australian College of Business Intelligence makes every effort to provide a high-quality service. However, neitherthe Australian College of Business Intelligence, nor the providers of data, gives any guarantees, undertakings or warrantiesconcerning the accuracy, completeness or up-to-date nature of the information provided. Users should confirm informationfrom another source if it is of sufficient importance for them to do so.Student Assessment Guide: BSBMKG523Version: v21.0Page 2 of 23Developed by: ACBIApproved by: DoSIssued: March 2021Review: March 2021
BSB50215 Diploma of BusinessStudent Assessment Guide: BSBMKG523 Design and developan integrated marketing communication planContents1. Assessment Information4A. Purpose of assessment4B. What you are required to do4C. Competencies being assessed4D. Important resources for completing this assessment5E. A note on plagiarism and referencing6F. A note on questions with role plays6G. Instructions for completing this assessment62. Assessment Coversheet83. Assessment Questions9A. Task A - Demonstrate integrated marketing knowledge9B. Task B - Plan and develop marketing communication brief13C. Task C - Design integrated marketing communication strategy15D. Task D - Develop creative brief164. Student Self Checklist17Student Assessment Guide: BSBMKG523Version: v21.0Page 3 of 23Developed by: ACBIApproved by: DoSIssued: March 2021Review: March 2021
BSB50215 Diploma of BusinessStudent Assessment Guide: BSBMKG523 Design and developan integrated marketing communication plan1. Assessment InformationA. Purpose of assessmentThis assessment will develop your skills and knowledge required to identify and evaluate the range ofmarketing communication options and media, to design an integrated marketing communication plan,and to develop a marketing communication brief and creative brief reflecting client needs andpreferences.B. What you are required to doFor this assessment, you are required to complete 4 tasks:Task A – Demonstrate integrated marketing knowledgeTask B – Plan and develop marketing communication briefTask C – Design integrated marketing communication strategyTask D – Develop creative briefAll tasks of this assessment require you to use the provided case study information relating to the

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Term
Three
Professor
N/A
Tags
Marketing, ACBI

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