Media Politics Lecture Notes

Media Politics Lecture Notes - The third reformation -...

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The third reformation - first: the development of the alphabet and writing - 2 nd : 1439, German goldsmith Johann Gutenberg invented the printing press - result: 1517 martin Luther posted his 95 Theses on the door of the Wittenberg castle church, which served as a notice board for university related announcements (church sell indulgences) - not much changed because publishers/broadcasters still needed vast capital to start a media company - printing press brought literacy and the knowledge shifted from the elite people to a greater surplus population - internet democratize the media – revolution (same level as the Gutenberg invention) Facts - term blog: short for web log – coined in 1997 - Blogs started around 1995 - little more than a decade later, more than 100 blogs have been started - a few million are active - only a hand full is influence 2004 elections - the internet became an essential part of American politics in 2004. Fully 75 million Americans – 37% of the adult population and 61% of online Americans – used the internet to get their news - the online political news consumer population grew dramatically from 18% of the US population in 2000 to 29% in 2004 - 11% of internet uses, 13 mil, went online to engage directly in campaign activities such as donating money, volunteering or learning about political events ****** Impact - Matt Drudges reports led to impeachment of president Clinton - have become a prime fundraising mechanism (Obama, Howard Dean) Viral Videos - “barrack obama pastor Jeremiah Wright is anti American racist” Who are the bloggers? - 54% are new writers never published elsewhere - 8% of internet uses keeps a blog - 30% internet users in America read blogs - 37% writing about their won personal experiences - 11% write about politics and public life issues - 54% under 30 - evenly divided between men and women - more than half live in suburbs - 60% white - 11% black - 19% Latino - 55% blog under pseudonym - 84 blog as hobby, 10 spend more than 10 hours tending to blog, 52 say they blgo for themselves. 34 bloggers consider themselves as journalists
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What affect does the internet have on politics? - democratized the media and political coverage - act as watchdog on traditional media – journalists has to watch out what they say, bloggers will scrutinize - create viral campaigns and candidates - allow for new campaign structures - better fundraising -
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This note was uploaded on 04/12/2008 for the course POLITICAL 129 taught by Professor Lobdell during the Spring '08 term at UC Irvine.

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Media Politics Lecture Notes - The third reformation -...

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