Consumer Behavior Quiz_ Principles of Marketing - BUS201_1019.pdf

This preview shows page 1 - 3 out of 8 pages.

9/6/2021Consumer Behavior Quiz: Principles of Marketing - BUS201_1019Consumer Behavior QuizDueSep 12 at 11:59pmPoints15Questions15AvailableAug 16 at 12am - Oct 10 at 11:59pmabout 2 monthsTime LimitNoneAllowed Attempts2Attempt HistoryAttemptTimeScoreKEPTAttempt 23 minutes15 out of 15LATESTAttempt 23 minutes15 out of 15Attempt 112 minutes14 out of 15Score for this attempt:15out of 15Submitted Sep 6 at 2:44pmThis attempt took 3 minutes.1 / 1 ptsQuestion 1A marketer must understand potential buyers’ needs and wants to be ableto address and satisfy them. There are two key questions the marketerneeds to ask. The first is “How do potential buyers go about makingpurchase decisions?” What is the other question?What influences a potential buyer's decision process and in what way?Correct!Correct!What factors influence a potential buyer’s experience with a product orservice?What factors influence a potential buyer’s product or service usage?
1/8
9/6/2021Consumer Behavior Quiz: Principles of Marketing - BUS201_10191 / 1 ptsQuestion 2Jason has run out of toilet paper in the bathroom. He walks over to hissupply closet only to discover that all of his toilet paper rolls have beenused up. Jason has just experienced what part of the consumer decision-making process?Correct!Correct!
2/81 / 1 ptsQuestion 3Jim and his friends decide they want to start crossfit training to get inshape for their week-long mountain biking trip in the fall. Jim has becomethe designated gym and coach researcher for the group. Each of hisbuddies has “heard of a guy” who is good, so Jim begins calling andvisiting various gyms, talking with other crossfitters, and collecting data tobring back to the group. What part of the consumer decision-makingprocess is Jim working in right now?

Upload your study docs or become a

Course Hero member to access this document

Upload your study docs or become a

Course Hero member to access this document

End of preview. Want to read all 8 pages?

Upload your study docs or become a

Course Hero member to access this document

Term
Winter
Professor
N/A

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture