Lecture 5_Ch 4 - Business culture and industry { Ethics of...

Info iconThis preview shows pages 1–20. Sign up to view the full content.

View Full Document Right Arrow Icon
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Announcements Exam 1 is next Tuesday Read your book, review your notes Do it again! Be on time and bring #2 pencils Guest Speaker on Thursday Prof. Ty Henderson Attendance and participation count Extra Credit opportunities: Study 3 & 4
Background image of page 2
Chapter 4: Ethics and Social Responsibility in Marketing Professor Jade DeKinder
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
What You Should Know… { What environmental scanning is { What the 5 sources of changing environmental trends are { How the 5 sources affect marketing decisions
Background image of page 4
What You Will Know… { What the difference between ethics and law is { What sources influence ethical and unethical marketing decisions { What the three concepts of social responsibility are
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Ethicality vs Legality? { Ethics are the moral principles and values that govern the actions and decisions of an individual or group { Laws are society’s values and standards that are enforceable in the courts
Background image of page 6
Ethicality vs Legality?
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Influences { Societal culture and norms { Business culture and industry practices { Corporate culture and expectations { Personal moral philosophy and ethical behavior
Background image of page 8
Societal { Moral standards are relative to particular societies
Background image of page 9

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 10
Background image of page 11

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 12
Background image of page 13

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 14
Background image of page 15

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 16
Background image of page 17

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 18
Background image of page 19

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 20
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Business culture and industry { Ethics of Exchange Caveat emptor Consumer Bill of Rights FTC Business culture and industry { Ethics of competition Economic espionage Bribery Kickbacks Corporate culture { Code of ethics { Ethical behavior of top mgmt & co-workers Whistle-blower Personal Social Responsibility: 3 concepts Profit Responsibility { To maximize profits for their owners or stockholders Stakeholder responsibility { Focuses on the obligations an organization has to those who can affect achievement of its objectives. Social Responsibility { Green marketing { ISO 14000 { Cause marketing Social audit A systematic assessment of a firms objectives, strategies, and performance in terms of social responsibility { Sustainable development Consumer ethics { Do you act ethically and responsibly in the exchange process? What You Should Know { What the difference is between ethics and law { What sources influence ethical and unethical marketing decisions { What the three concepts of social responsibility are...
View Full Document

This note was uploaded on 04/11/2008 for the course MKT 337 taught by Professor Mcallister during the Spring '07 term at University of Texas at Austin.

Page1 / 20

Lecture 5_Ch 4 - Business culture and industry { Ethics of...

This preview shows document pages 1 - 20. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online