Syn of Google Play - Synopsis of Google Google is an iconic...

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Synopsis of Google Google is an iconic example of a multi-sided platform (searchers, advertisers, affiliates) with an impressive dynamic growth cycle based on innovations in products and processes. The business is based on a search algorithm developed by Brin and Page at Stanford in the late 1990s. The algorithm is an innovative approach to estimating the most “central” node in an enormous network, composed in Google’s case of websites indexed by keywords. The benefit of this approach, called Page Rank, is that it produces an ranking of sites determined by user behavior as opposed to by payments to the Google by advertisers. In theory, user determined rankings would be more useful and so was a critical selling point. The platform depends on the two-sided network externality between searchers and advertisers: the more companies that advertise, the more useful searching on Google will be; in turn, the more searchers on Google, the more companies will advertise. In addition, Google
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