Synops Neepro - Copy - Synopsis of Nypro Nypro is a...

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Synopsis of Nypro Nypro is a superior example of an innovative strategy developed in a highly competitive, mature industry. Gordon Lankton created a combination of capabilities, mostly imitable separately, but arduous to copy as a suite, that produces a unique market position that has a substantial competitive advantage. The company’s value drivers are classic: highly responsive service, strong technology, both geographical breadth (global) and co-location with customers, identical plants, customization, high quality, and a strong reputation for achieving customer goals. As for costs, Nypro invests in a series of process innovations to increase efficiency and manages plant capacity utilization to achieve economies of scale. The company has formidably high retention rates within each project, determined by high levels of responsiveness and customization, and probably reasonable retention across projects (within a customer) due to the company’s strong reputation.
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  • Winter '15
  • Capacity utilization, Nypro, unique market position, strong reputation, substantial competitive advantage, faster delivery

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