Synopsi ixar - Copy - Synopsis of Disney-Pixar Disneys...

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Synopsis of Disney-Pixar Disney’s acquisition of Pixar has three important dimensions. It resolves a number of emerging conflicts about the vertical relationship (distribution, merchandising, rights to characters in theme parks, number of sequels). It broadens Disney’s product portfolio (including Pixar’s production technology). And it provides Disney with superior practices to rebuild its traditional animation business, which has lost its ability to produce strong revenues consistently, certainly at Pixar’s level. Pixar began as a hardware and software company when in 1986 Jobs bought the LucasFilm computer division where Catmull and Lasseter, key Pixar executive, both worked. Their ambition was to make an animated feature film. Over the next decade and more Pixar developed a formidable array of capabilities meshing hardware, software and aesthetic judgment. The developmental process was cumulative, working forward with each project, short
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  • Winter '15
  • Michael Eisner, Walt Disney Animation Studios, Robert Iger

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