BUSI 4053 -Dharm Bharatbhai Agola- Market Research...

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Kishan Juice ltd. 1 Yorkville University – New West Campus Date- 06/02/2020 Professor- John Chetro-Szivos Introduction This study discusses the marketing strategy for a Sugarcane juice launch. Kishan Juice Limited is the manufacturer of this drink. It will be launched into the market through a variety of promotional displays, advertisements, and free sample distribution to the general public and financial institutions. This research looks at how this product was first introduced to the Canada
Kishan Juice ltd. 2 domestic market. Primary and secondary research were used in the study. The primary research focused on a competitor survey as well as people's likes and dislikes. This technique allows the organisation to expand its market reach and acquire a larger number of clients (2021). Competitors Direct Competitors Competition : Our product's direct rivals are: Oasis Juice Simply Juice and so on. Competitors Indirect: The Sugarcane juice is also a sign of food and food and a replacement for other soft beverages. So, we likened it to other soft drinks. So, we have competitors like Coca Cola in the soft drink business, PEPSI, and other drinks instantly Market Opportunity Then, for our goods, we devised marketing plans. We separated the market into numerous groups and opted to target males, females, teenagers, adults, and the elderly. We also devoted great attention to the product's packaging and pricing. We have chosen to sell the product in all of marketplaces, particularly in college and university canteens and retail stores. Electronic media, print media, cable, and outdoor sources will all be used to market our goods. In the future,

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