WAYS OF SEEING.docx - WAYS OF SEEING As a painter himself I...

This preview shows page 1 - 2 out of 3 pages.

WAYS OF SEEING As a painter himself, I wasn't surprised that John Berger was able to pull up the concept of market value in the lenses of how we see art. Well in case we have forgotten, painters are also moneymakers. Nevertheless, compared to other fields such as business, politics, or even journalism, the scope of knowledge of an ordinary individual regarding a painter’s income or how figures and market value works behind the strokes of art do has been very limited before. Therefore, Berger discussing market value in the first episode of his BAFTA award-winning series, “Ways of Seeing” is like a ticket to bridge the gaps of information and to also help the people grasp a glimpse on how does the reproduction of images through technology and photography changed not only the way we see artworks but also breaks it’s the original meaning and value. Evidently, the trace of the painter in the original painting will remain, but once a painting has been copied, recreated, edited, and distributed across the global scale, it loses the affirmed rarity that it holds. Thus, it also drops some of its sense of “worth”. However, just as we say, “When doors close, windows will open", and I do believe this goes the same with the situation. The loss of worth of the original paintings somehow led them to a different folds of privilege because there had been an enormous increase in its market value. As Berger emphasized, original paintings acquired a new sense of impressiveness not because of its meaning, story, or even its structure, but because of the fact that it is genuine. In this case, the camera and reproduction of the painting placed the painting on the center stage, as well as the original. Therefore, as the

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture