the stock market value is not necessarily suitable because existing56For a takeover that involves a large number of shares (in order to gain control),3.Therefore, valuation in practice involves considerable informed guesswork (insideinformation often helps as well)4.The over-valuation problemPaying more than the current market value, to acquire a companyrecognisable market (e.g. shares in unquoted companies)During an acquisition, there is typically a fall in the price of the bidder and anincrease in the price of the targetOvervaluation may arise as miscalculation of potential synergies orOverestimationT8: VOPICALUATION OF MERGES ANDACQUISITIONSofValuationProblem1.So long as the market is reasonably efficient, the market price can be trusted asa fair assessment of value2.However, problems arise in valuing unique assets, or assets that have nosmooth earnings figures).Poor business decisions that are aimed at creating the impression of success.Poor acquisition decisions financed by inflated equity.6.Valuation of quoted companiesexample, delaying expenses and bringing forward revenue recognition toThe stock market value is readily available:For trading in small numbers of shares, the stock market value is a fair valueto be usedabilityofacquiringfirm'smanagementtoimproveperformanceTopic 8 | BBMF3183 Strategic Financial ManagementBoth lead to a higher price than current market value5.Problems with failing to respond to overvaluationsUse of creative accounting to continue the illusion of good results (for