CHAP015 - Chapter 15 Information Search Multiple Choice...

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Chapter 15 Information Search Multiple Choice Questions 1. How has the Internet changed consumers' ability to search for information? A) allows easy access to manufacturers' Web sites B) allows easy access to other consumers C) allows easy access to government agencies D) expands the ability of marketers to provide information to consumers E) all of the above Answer: E Page: 531 Difficulty: easy 2. Which of the following statements is FALSE regarding information search? 3. Once a problem is recognized, relevant information from long-term memory is used to determine if a satisfactory solution is known, what the characteristics of potential solutions are, what are appropriate ways to compare solutions, and so forth. This is referred to as _____. 119
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Chapter 15 Information Search 4. Nakeisha wants to purchase some new make-up, but she wants something different from what she is currently using. Since she has experience with this product, she just thinks of the other products she has tried and decides to purchase one of those. Which type of information search has Nakeisha performed? 5. Which type of search can involve independent sources, personal sources, marketer- based information, and product experience? A) internal search B) external search C) primary search D) secondary search E) evoked search Answer: B Page: 532 Difficulty: easy 6. Nathan is purchasing a new computer, so he asks his friends and family for help in selecting one. He also has searched the Internet and visited the Dell, Gateway, and IBM Web sites and has consulted Consumer Reports . Nathan is conducting which type of information search? 120
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Chapter 15 Information Search
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