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SBSM 104 Marketing resaerch.pdf - FormH4-1Dec14 Career...

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FormH4-1Dec14Marketing research (SBSM 104)2015Page 1 of 3Career Development DepartmentCURRICULUMDESIGNFORMCourse Title: Marketing ResearchCourse Code:SBSM 104Course Type(Scheduled/ Customized):ScheduledNumber of Continuing Education Units (CEUs):3.0Target Audience:Learners studying foundation Certificate in Marketing and Foundation Certificate in SalesManagementCourse Pre-requisites (if any):Achievement Certificate in Sales & MarketingCourse Description:The course covers the concepts and techniques of marketing research with special interviews, statistical analysisof data and its implications. Methods of developing interviews, statistical analysis of data for actual problems,collection of information, and its analysis are stressed. Topics covered will include explaining the marketingresearch process, utilizing qualitative and quantitative research techniques, dealing with field work and dataquality issues, introducing functions in the business fields, discussing key issues in the successful management.

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Term
Fall
Professor
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Tags
Qualitative Research

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