Social Marketing Notes

Social Marketing Notes - answers and making informed...

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Social Marketing Notes Social marketing seeks to influence social behaviors not to benefit the marketer, but to benefit the target audience and the general society Used extensively in international health programs, especially for contraceptives and oral rehydration therapy, and is being used with more frequency in the United States for topics such as drug abuse, heart disease and organ donation A good fit for Arts in Healthcare given its creative nature Weinreich Communications: - marketing.com/index.html Needs Assessment A systematic process of asking questions, comparing
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Unformatted text preview: answers, and making informed decisions about what to do next to improve human or organizational performance a systematic process to guide decisions-making provide justification for decisions before they are made provide a systemic perspective for decision-makers allow for interdisciplinary solutions for complex problems offer a replicable process that can be used over and over again Focuses partners on shared understanding of issues and shared goals ...
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