Class 11 AdWords Fundamentals 3.pptx - MARK 4650 Digital...

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MARK 4650 Digital Marketing Analytics Performance Marketing, Reporting & Optimization
October 15 UGA Hotel in Athens SPARKsouth Marketing Conference for Students Digital Area of Emphasis students must attend at least one year Only offered in Fall Semester In Athens this year at the Georgia Hotel near Stegman Amazing lineup of industry leaders Tickets are $50 (before 10/1), $75 (before 10/14), and $100 (10/15) Buy tickets at SPARKsouth.com
3 Questions about Measurement Strategy? Due - September 21
4 AdWords Reporting AdWords reporting works a lot like Google Analytics reporting Account, Campaign & Ad Group Date Range, Geography, Segments Filters, Graphs Customize it for whatever you need
5 Create, Save, Schedule, Email
6 AdWords Reporting
7 AdWords: Get in the Tool
8 Campaign Experiments
9 The Opportunities Tab Make improvements without spending time and money Keep Campaigns Fresh See Performance Estimates based on historical data Get bid ideas, bid adjustment ideas
10 Remarketing
11

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