3.31 Political campaigns

3.31 Political campaigns - 3.31.08 - Political Election...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
3.31.08 - Political Election Campaigns are Onions Terminology - Incumbent: Someone who is already in office - Gubernatorial: Election for office of Governor - Caucus: Get together and discuss issue, helps select candidate, very public - National Convention: People get together and convene, all candidates get together, speech-given, etc. - Sets off the National Election Campaign, after primaries - Open Seat Election: Available position and incumbent is not running - Campaign Finance: Generally occurs to the fact the campaigns cost money What’s the Point? - Attitude or behavior change o Get person elected into office - The bottom line o Voting behavior (attitude usually changes first, political campaigns usually more concerned with behavior) - How do we create attitude or behavior change for our candidate? o How many votes? 51% to win o What influences voting behavior? Targeting - Who can we target? Potential voters – into psychographic segmentation & behavioral segmentation (behaviors/attitudes)
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 04/13/2008 for the course COM 475 taught by Professor Kyleandrews during the Spring '08 term at Michigan State University.

Page1 / 2

3.31 Political campaigns - 3.31.08 - Political Election...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online