Book3 - Personal Selling $960,000.00 Dealer Promotion...

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Revenue Total Home Sales # Sold 95,563 X Price $85.00 $8,122,855.00 Domestic Sales # Sold 88,107 X Price $75.00 $6,608,025.00 Special Income $0.00 Total Revenue $14,730,880.00 Cost of Goods Sold Total Cost of Goods # Sold 183,670 X Unit COGS $27.24 $5,003,170.80 Gross Margin $9,727,709.20 Expenses Advertising $2,000,000.00 Consumer Promotions $1,400,000.00
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Unformatted text preview: Personal Selling $960,000.00 Dealer Promotion $1,200,000.00 Product Development $1,750,000.00 Market Research $0.00 Start-up $0.00 Special Expenses $0.00 Total Expenses $7,310,000.00 Net Profit $2,417,709.20 % of Revenue 55.10% 44.90% 0.00% 100.00% 34.00% 66.00% 13.60% 9.50% 6.50% 8.10% 11.90% 0.00% 0.00% 0.00% 49.60% 16.40%...
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This note was uploaded on 04/07/2008 for the course MKT 230 taught by Professor Bakir during the Spring '08 term at Illinois State.

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Book3 - Personal Selling $960,000.00 Dealer Promotion...

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