Case Analysis Ritz-Carlton.docx - Case Analysis, Financial...

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Case Analysis, Financial Statements, and Ratio AnalysisThe Ritz-Carlton Hotel Company: The quest for service excellenceStep 1: Summarize the Current Situation
WHATis the business problem weare trying to solve? How do weknow it is a problem?
WHYhas this become a problem?Critically assess thefactorsthat haveled to the current situation.
WHENdoes thedecision/issue/opportunity have tobe made/resolved/acted on?
BA100: Introduction to Business
Step 2. Questions Related to the CaseWhat is Ritz-Carlton’s businessstrategy? Who are their primarycustomers?
Among customers, what accountsfor Ritz-Carlton’s reputation as ahigh-quality hotel?

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Ritz Carlton Hotel Company

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