Chapter 13

Chapter 13 - Chapter 13 Key Terms Advertising- a paid form...

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Chapter 13 Key Terms Advertising - a paid form of nonpersonal communication transmitted through a mass medium, such as television commercials or magazine advertisements Advertising campaign - designing a series of advertisements and placing them in various media to reach a particular target market Branding - the process of naming and identifying products Business products - products that are used directly or indirectly in the operation or manufacturing processes of business Commercialization - the full introduction of a complete marketing strategy and the launch of the product for commercial success Consumer products - products intended for household or family use Discounts - temporary price reductions, often employed to boost sales Exclusive distribution - the awarding by manufacturer to an intermediary of the sole right to sell a product in a defined geographic territory Generic products - products with no brand name that often come in simple packages and carry only their generic name Integrated marketing communications - coordinating the promotion mix elements and synchronizing promotion as a unified effort Intensive distribution - a form of market coverage whereby a product is made available in as many outlets as possible Labeling - the presentation of important information on a package Manufacturer brands - brands initiated and owned by the manufacturer to identify products
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This note was uploaded on 04/14/2008 for the course BN 109 taught by Professor Hansen during the Fall '06 term at Stetson.

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Chapter 13 - Chapter 13 Key Terms Advertising- a paid form...

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