chap 12 - Chapter 12 The Art of Dress Conformity...

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Chapter 12 The Art of Dress: Conformity & Individuality
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Conformity in Dress: To show affiliation; To conform to group standards; To signify shared social status;
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Group Conformity - religious Amish Mennonite Hutterite
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Individuality in Dress To show distinctiveness To express something about one’s self To show aesthetic preference
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I. Choice of Dress Depends on what’s available The individual’s role Personal preference & aesthetic sensibility
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II. Individuality is tolerated & prized In Euro-America. When roles are changing, an individual is growing into them. If culturally taught to be a source of one’s self-esteem.
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III. Conformity in dress may Show individual agreement w/ group values. Limit competition, encourage teamwork. Make it easier or safer to do one’s job. Clearly mark “us” & “them”.
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Conformity examples : Gender & gender roles Social roles (corporate uniform) Family membership & kinship Occupation Caste & economic status Political orientation Religious affiliation
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Reading: p. 420 - 422 Scruffy is a Badge of Pride, But Some Physicists Long for Cool It is becoming more difficult to display one’s occupation Slide rules - calculators - scruffy Why scruffy?
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