Caffee for Coffee.docx - Business Plan Caffee for Coffee...

Name:
Caffee for Coffee
Business Plan

Table of Contents
Executive summary ......................................................................................................................... 2
The Business: ................................................................................................................................... 3
Name ............................................................................................................................................ 3
Vision ........................................................................................................................................... 3
Mission ........................................................................................................................................ 3
Purpose ........................................................................................................................................ 3
Goals ............................................................................................................................................ 3
Reason for startup ........................................................................................................................ 3
Starting date ................................................................................................................................. 3
Ownership structure ..................................................................................................................... 4
Distinguish factors ....................................................................................................................... 4
Product or Service: .......................................................................................................................... 4
Market .......................................................................................................................................... 4
Marketing plan: ................................................................................................................................ 5
Product ......................................................................................................................................... 5
Place ............................................................................................................................................. 6
Price ............................................................................................................................................. 6
Promotion .................................................................................................................................... 6
Management and organization: ........................................................................................................ 7
People .......................................................................................................................................... 7
Production .................................................................................................................................... 8
Premises ....................................................................................................................................... 8
Financial forecast: ............................................................................................................................ 9
Financial Requirements ............................................................................................................. 12
Break-Even Analysis ................................................................................................................. 12
Contingency plan: .......................................................................................................................... 13
Conclusion ..................................................................................................................................... 13
References ...................................................................................................................................... 14
1

Executive summary
This report is about the business plan of “Caffee for Coffee” Near the Millennium Hypermarket,
Muscat. This consists of the brief description of the business, its process, and how the business
will be set up at this location. In this report, first of all, I discussed the business, its objectives,
and its goals. The business is about the opening of a coffee café and where the customers will be
able to easily get their coffee and also they can take away coffee. The reason to start this café is
that in today's era everyone loves the coffee and many people are unable to offer a good coffee at
a reasonable price. And also this location has potential for such kind of business. Our main target
market consists of youngsters and low-income workers. In this café, we will process/make the
coffee and serve the customers in a very relaxed and enjoyable environment, where the customer
will enjoy the taste of the coffee. And we are also charging low prices as compare to the
competitors and our profit margin is very low because our mission is to make the coffee
affordable for everyone. Initially, 150000 OMR will be the investment in business and the money
will be used to obtain legal documents, fixed assets, machinery, and furniture for the café. The
break-even point for this business is 1.5 years or we have to sell 33333.33 units and at this point,
the cost of the fixed asset will be recovered. And after this, the actual profit will be started.
2

The Business:
Name
Caffee for coffee
Vision
Our vision is to be the leading coffee service provider in Muscat by delivering the total customer
satisfaction through;
 Excellence
 Purity
 Welcoming staff
 Relaxed atmosphere
 Reasonable rates
Mission
To deliver a pleasant, relaxed atmosphere where the consumer can have quality coffee, service,
and entertainment at reasonable prices.
Purpose
The purpose of this business is to provide organic and superior coffee to the customers. This is
the start-up by the entrepreneurs and this will the community to buy an affordable coffee with
good and loftier quality.
Goals
The goal of this business is to create job opportunities for the neighborhood unemployed
peoples, who are experts in this business, and also to create a good taste coffee for the people at
affordable prices. And also to create a substantial income for the owner.