BUS4031–Mktg Sales & Channel Mgmt U5A2-Comparative Channel Design and Analysis Gap

T Smith
Unit 5 Assignment 2-Comparative Channel Design and Analysis Gap
BUS4031–Marketing Sales & Channel Management
November 16, 2014
Mary Cattapan
Capella University


Identify the source of potential channel gaps, types of channel gaps, and ways to close the gap between Amazon.com
and your selected company, using the following "Gap Analysis Framework" from Marketing Channels (Coughlan,
Anderson, Stern, & El-Ansary, 2006, p.155).

Sources of Gaps.

Environmental Bounds.

Local legal constraints.

Local physical, retailing infrastructure.

Managerial Bounds.

Constraints due to lack of knowledge.

Constraints due to optimization at a higher level.