BUS4031\u2013Mktg Sales & Channel Mgmt U5A2-Comparative Channel Design and Analysis Gap - T Smith Unit 5 Assignment 2-Comparative Channel Design and

BUS4031–Mktg Sales & Channel Mgmt U5A2-Comparative Channel Design and Analysis Gap

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T Smith Unit 5 Assignment 2-Comparative Channel Design and Analysis Gap BUS4031–Marketing Sales & Channel Management November 16, 2014 Mary Cattapan Capella University
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Identify the source of potential channel gaps, types of channel gaps, and ways to close the gap between Amazon.com  and your selected company, using the following "Gap Analysis Framework" from  Marketing Channels  (Coughlan,  Anderson, Stern, & El-Ansary, 2006, p.155). Sources of Gaps. Environmental Bounds. Local legal constraints. Local physical, retailing infrastructure. Managerial Bounds. Constraints due to lack of knowledge. Constraints due to optimization at a higher level.
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  • Fall '14
  • Sales, gaps, Channel Management, potential channel gaps, Demand­Side Gaps, Supply­Side Gaps

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