Managing Channel Conflict - Managing Channel Conflict T...

Managing Channel Conflict
T Smith
Unit 7 Assignment 2- Managing Channel Conflict
BUS4031–Marketing Sales & Channel Management
November 30, 2014
Mary Cattapan
Capella University
1

Managing Channel Conflict
The channel design of Amazon.com and Apple has several similarities and differences.
Amazon.com is a channel where people can go and buy the product that they want and get other
consumer feedback before they purchase the product. Amazon.com is an authorized retailer of
many products. Apple is the producer of many products and distributes their products through
their websites and stores as well as through other retailers and wholesalers. They have are
similar because they are both trying to get the product to the customer as quick and as efficiently
as possible. Both companies have information flow between all channels to know what is going
on with the inventory. Amazon.com is also similar to Apple for the products and services that it
provides.